Afuolo’s The Comment Section will move exclusively to Spotify beginning on April 5.

With Markiplier, video episodes of his podcasts Distractible and Go! My Favorite Sports Team will be available exclusively on Spotify beginning on Wednesday. Spotify is also looking to boost listenership for its podcasts by adding an autoplay feature that will automatically play another podcast episode based on a user’s tastes after an episode ends.īut video is largely informing Spotify’s approach to creator deals, as the audio giant said it has inked video podcast deals with YouTube creator Markiplier and TikTok creator Drew Afuolo. To encourage more creators to upload video podcasts, the audio giant is opening up its video publishing tools to all podcasters - not just those using Spotify’s Anchor platform. The platform currently has more than 70,000 video creators, according to Julie McNamara, Spotify’s head of global podcast studios. On the podcast side, the updates further support Spotify’s bullishness on video for creators. The figure of $100 million was meant to be symbolic, as Rogan was rumored to receive $100 million from the platform - but later, it was revealed Rogan is actually paid double that.Spotify’s new home feed Courtesy of Spotify Employees and musicians like Neil Young called on Spotify to cut ties with Rogan, but instead, they removed dozens of episodes (opens in a new tab) and committed $100 million to the equity fund. Rogan has used the n-word (opens in a new tab) and other racist language on his podcast The Joe Rogan Experience and has spread misinformation regarding COVID vaccines as well. Last year, Spotify CEO Daniel Ek announced the creation of the fund (opens in a new tab) following controversy surrounding podcaster Joe Rogan, who has a $200 million exclusive deal with the music streaming service.

The fund's purpose is to bolster diversity in music and podcasts through licensing, developing, and promoting work by marginalized creators. Spotify has spent less than 10 percent of its $100 million Creator Equity Fund in its first year, Bloomberg reported.

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